Camomilla Italia flagship store - Alessandro Villa architect

Interior

Camomilla Italia flagship store

Concorso di progettazione di negozio
Retail interior design competition


The project defines the spatial and distinctive features of Camomilla flagship stores with particular attention for the franchise formula and with the possibility to customize the project in relation to specific spatial contexts, dimensional and functional.
Showrooms welcome clients in a wraparound and airy space, easy to recognize for the arc section of furnishings that create a geometrical landscape by arches outlines. Functional and poetic, modular exhibitors create emotional trails in every kind of commercial space. Light graphic texture and neutral tones of ceramic floors are combined with fine grain of dark bronze furnishings metal structures.


I nuovi negozi di abbigliamento Camomilla accolgono le clienti in uno spazio avvolgente e arioso, ben riconoscibile anche dalle vetrine per la sezione ad arco degli arredi che disegnano un paesaggio di volte dai contorni stilizzati. Funzionali e poetici, gli espositori modulari creano percorsi emozionali adatti ad ogni tipologia di retail. Le leggere texture grafiche degli arredi e le tonalità neutre dei pavimenti in ceramica sono abbinate alla grana finissima delle vernici bronzo scuro degli espositori in ferro. L’allestimento non prevale mai sulle collezioni di abiti e accessori ma ne valorizza la varietà.

client: Camomilla Italia 
year: 2016 
project by: Alessandro Villa
project assistant: Barbara Bertaglio

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